Dynamic Links

What are Dynamic Links?

Dynamic Links are a way to gather feedback and profile data from your customers with one single link.
We use an encrypted query parameters concept to transfer profile data via the access link to echonovum.
As soon as a participant provides feedback through a dynamic link, the profile data embedded in the link is attached to the feedback and the given profiles are created in echonovum.

Schematically, a Dynamic Link is structured schematically as follows:

        https://feedback.echonovum.com/{surveyAccessCode}?p={encryptedPayload}&t={encryptionSecretReference}\
        

Survey Access Code

The survey access code is a unique identifier for the survey you want to link to.

Encrypted Payload p

Query parameter: p

Holds the profile and link configuration data.

Encryption Secret Reference

Query parameter: t

The encryption secret reference is a unique identifier for the encryption secret used to decrypt the profile data by echonovum.

You already have a send-out system through which you communicate with your customers and want to use this existing information channel.
You are able to determine when to send out survey links yourself.
You want to get started quickly and collect initial results.
An API integration is not possible or is too complicated for you.

To create a dynamic link, you need to be able to:

Create a survey in echonovum
Create profile schemas in echonovum
Create a dynamic link
- Get an encryption secret from echonovum
- Encrypt profile data

Find out more about how to create dynamic links in the Dynamic Links Integration Guide.

Last modified: 29 May 2024